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A tiered loyalty scheme that converts wagering volume into rakeback, reloads, level-up bonuses and sometimes a personal host. The tiers are funded by the same house edge that produced the volume.
A share of the house edge on your wagers, returned regardless of whether you won or lost. Because it is paid on turnover rather than on outcome, it is the most predictable ongoing value an operator offers, and the reason high-volume players prefer it to a one-off match.
Gross gaming revenue after bonuses, payment costs and gaming taxes. Most affiliate revenue-share deals are calculated on NGR, which is why the deductions in a contract matter as much as the percentage.