What we collect, what we deliberately do not collect, and how to exercise your rights.
Last updated: September 26, 2026
We do not ask you to create an account and we do not sell data. We store an anonymous record of outbound clicks and, if you choose one, your preferred US state. We also carry Google advertising, which is a third party and which does set its own cookies — that section is below, and it is the one part of this page where something leaves our control.
Outbound click records. When you follow a link to an operator through our /go/ gateway we record: which casino, which page the click came from, the placement on that page, the interface language, a coarse country and region derived from the network request, the hostname of the referring page, and whether the visitor was on mobile or desktop. We do not store your IP address, and we do not store anything that identifies you as a person.
Your state preference. If you pick a US state, it is saved in a first-party cookie named ca_state for one year so pages can show you what applies where you are. It contains only a state name. Clearing it is as simple as choosing the blank option or deleting the cookie.
Page views. Every page sends one record to our own servers containing the page path, the interface language, a coarse country derived from the network request, the referring hostname, and whether you are on a phone, a tablet or a desktop. This is how we know which pages are worth writing and which are not. It runs on our own infrastructure rather than a third party's.
An anonymous visitor identifier. A first-party cookie named occ_vid holds a random value for one year. It has exactly one purpose: keeping you on the same side of a layout or wording test while you browse, so the results mean something. It is not linked to a name, an email address, an account or an IP address, it is never sent to anyone else, and it cannot be used to recognise you on any other site. Deleting it simply puts you back into a fresh random assignment.
Layout and wording tests. We run A/B tests on how pages are laid out and worded. A test never varies a rating, a bonus term, a factual claim, or whether a disclosure is shown. We record which version you saw and whether you clicked through.
Conversion records from operators. When an operator's affiliate programme pays us a commission, it sends back the tracking code we attached to your click so we can tell which page earned it. That code identifies a page and a placement, not a person. Operators do not tell us who you are, and we do not ask.
Your theme preference. Stored in your browser's local storage. It never reaches our servers.
Third-party analytics. If a third-party analytics provider is enabled, we use a privacy-respecting one, and where your local law requires consent we ask before loading it. Our own reporting does not depend on it.
Google advertising. Pages carry advertising served by Google AdSense, publisher ID ca-pub-2109352055314285. This is a third party and it works differently from everything else on this page: Google receives your IP address and user-agent directly, sets and reads its own cookies, and may use them to choose which advert to show you — including, where you have consented, on the basis of what you have looked at on other sites. None of that passes through us and we cannot see it.
You can control it at adssettings.google.com, and opt out of personalised advertising from participating vendors at optout.aboutads.info and youronlinechoices.eu. Google describes what it collects as an advertising provider at policies.google.com/technologies/partner-sites.
If you are in the EEA, the UK or Switzerland you are asked to consent before any personalised advertising cookie is set, through Google's own consent message. Refusing costs you nothing here: you still see adverts, chosen from the page you are on rather than from your history.
We publish an ads.txt file at the root of this domain naming the only seller authorised to sell advertising on it. Anyone offering this domain's inventory who is not in that file is not authorised, and buyers can check.
No account, no email address unless you write to us, no IP addresses, no full browser user-agent strings, no fingerprinting, no selling or sharing of personal data with data brokers, and no profile of your gambling activity. We cannot see what you do on an operator's site after you leave ours, and nothing we store can be joined back to you.
That list used to open with "no advertising cookies, no cross-site tracking pixels". It cannot any more, and leaving it there while Google's tag is on the page would be exactly the kind of claim this site exists not to make. Google's advertising cookies are described in the section above. Everything still in the list remains true of us.
Under the GDPR, click records are processed on the basis of our legitimate interest in understanding whether the site works and in reconciling affiliate payments, and they are stored in a form that does not identify you. Your state and theme preferences are stored because you asked for them. Anything requiring consent is loaded only after you give it.
Click records are kept for up to 24 months and then deleted, because affiliate reconciliation and year-on-year comparison need that long. Preferences last until the cookie expires or you clear them. Emails you send us are kept while the conversation is useful and then deleted.
Our hosting provider processes requests on our behalf. Our analytics provider receives aggregate page-view data. Google receives what its advertising tag collects, described above, as an independent controller rather than on our behalf. Operators you click through to receive the fact that a visitor arrived from us, including a campaign identifier that says which page it was — never who you are. Once you are on their site, their privacy policy applies, not ours.
If you are in the EEA, the UK, California or another jurisdiction with equivalent protections, you have rights to access, correct, delete and object to the processing of your personal data, and to complain to your data protection authority. Because we hold no account and no identifier for you, there is usually nothing to look up; write to us anyway and we will tell you plainly what we do and do not hold.
This site is not for anyone under 18, and we do not knowingly collect data from minors.
Material changes will be reflected here with a new date at the top.
Privacy questions: see the contact page.
